Promoting Your Fitness Articles Using Social Media
Promoting Your Fitness Articles Using Social Media
Article by Sami Fit
There are many ways to share your articles on the internet, but if you’re a fitness writer, then it’s not always easy to get exposure to your articles that you’ve worked so hard to write. Internet marketers and general bloggers have a much easier time since the resources available are more targeted to them. However, there are a few tricks we can use to leverage the tools online and get some traffic to your content. What you do with all that delicious traffic is up to you.
The first step is to obviously write great content. If what you write is too generic, then even if you get people to see it, no one is going to give a damn. They will simply read it and move on, so when it comes to fitness, get specific. Include detailed workout plans, meal plans, advice for beginners, exercise variations and progressions. Every reader should be able to get something out of the fitness article and apply it to get some kind of result. There are many generic fitness articles out there, and it’s no surprise that most people do not pay attention to them. Be different in a creative way, that’s your first objective. Once you do this, here are a few ways you can promote your articles.
Twitter Redefined
Most people don’t know how to use Twitter to spread their content correctly. I will show you how. First, make sure that when you sign up, you have the proper keywords or “tags” selected with Twitter such as fitness, fat loss etc. Then using these tags, follow like minded individuals and at-reply (@ reply) to them regularly. It also helps if you re-tweet (RT) the content if your fitness minded followers on a regular basis so they will notice who you are. This process of getting your hands dirty should take about a week.
Then, when you are ready to promote your content, write out the title, provide a bit.ly link and then, most importantly, use proper hashtags! A few key ones are #fitness, #health, #weightloss, #gainmuscle, #loseweight #recipe etc.
You can find more by searching Twitter. An example of a great tweet would be: New Article – How to drop 5lbs in 2 weeks without drugs: [insert bit.ly link] #fitness #weightloss
One of my favourite authors, known as FitJerk (@FitJerk on Twitter) does this quite effectively and has an insane following to show for it.
This ensures that anyone searching the hashtag #fitness or #weightloss (of which there are many) will see your Tweet and either click the link to check out your content, re-tweet your message or both. Play around to see what works best for you.
Advanced Commenting
Commenting on other fitness blogs is a no-brainer, and if you aren’t doing this already then you should get on it. Find the most popular fitness blogs and get active and comment on them regularly. Just goto Google and do a search for “fitness blog“, you’ll find plenty of great sites. Don’t spam them, but provide genuine and helpful comments. Even genuine opinions are great since everyone wants to know your 2 cents. But there is another layer on top of this technique that most people don’t know about. Instead of throwing in your generic website name in the URL section when you comment, throw the URL of your specific article that relates to that blog post.
For example, if you are reading a post about how different foods are great for weight loss and happen to have an article which shares a great weight loss recipe, then throw in the URL of that article instead of just your original site. This way, when someone clicks on your name, they will have relevant content to read and will stick around for longer. Do this as often as possible, it really works!
Bookmarking Sites
When most people think of bookmarking sites, they think of Digg, Reddit and StumbleUpon. And for good reason, these are big sites and there is no reason you shouldn’t submit your content to such sites. However, you’ll notice that fitness articles generally don’t get much attention unless you are CNN and writing about the newest health fad that just hit the market. It’s a massive popularity contest and most fitness bloggers and writers won’t really get much exposure. There are some that get lucky, but what if you don’t want to rely on luck? What if you could submit your content to a site that has an audience specifically geared to read your content and vote on it just like Digg?
Targeted Bookmark Submission
Well, such a fitness site does exist, and it’s called FitMarker. It’s a website just like Digg but it’s focused on fitness. Just as how general bloggers and tech bloggers can leverage the focused audience of Digg, you too can leverage the focused audience of Fitmarker to submit your content and get massive, targeted exposure. Most people don’t know of this little gem so take advantage of it. You can also take it a step further and then use Fitmarker’s cross-promotion features to further spread your content. Here are a few steps:
1. Submit your content to Fitmarker
2. Get involved in their community and comment on other articles so users notice you giving helpful feedback
3. Tweet the Fitmarker submission. There is a button below every submission that says “Tweet this”. Use it with the hashtag trick above.
3. Facebook share the submission. Same process as step 3 but there is no need for hash tags.
4. Cross-Bookmark your Fitmarker submission to Digg, Reddit & StumbleUpon. Each submission shows up like a blog post so it can be submitted and shared. This will give you twice the exposure you usually get.
5. Go to pingomatic and then ping your submissions so search engines like Google and Bing pick it up instantly, in under an hour!
And there you have it. Follow the steps above and let the world know of your awesome fitness content. You’ll get more eyeballs to your site and if you’ve set up your site smartly, you can capture all those leads and then grow your fitness business. Your fitness content deserves to be recognized just as much as those silly tech and household articles and following this guide will help you do just that.
Good luck.
What Is Fitmarker?
Fitmarker is a fitness site based on networking and discussion just for fitness enthusiasts and fitness content creators. The membership is free and the site is completely community driven. Content can be submitted, shared, discussed, “pumped” or “dumped”. It functions like Digg – most voted articles (or podcasts & video) will goto the top and be shown on the front page.
There are also user badges to show your activity level and prizes can be won. Come join the most active fitness community on the web today!
Trainer and regular contributor at the social fitness site called Fitmarker.
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